About
We build brand systems that flex and scale with your ambitions.

Sylvia Sepulveda leads UX at Capital Identity with a sharp eye for detail and a deep empathy for the end user. Based in Los Angeles, she brings a coastal cool to everything she touches—balancing strategic thinking with elegant digital design. A graduate of UC Berkeley’s Human-Computer Interaction program, Sylvia blends academic insight with real-world application, ensuring every experience is not only intuitive but impactful. With a background that spans enterprise platforms, startup launches, and cultural brands, Sylvia specializes in designing systems that scale beautifully. She’s known for her ability to simplify the complex and build experiences that make users feel seen. When she’s not mapping user flows or prototyping interfaces, you’ll find her sketching in silver ink or wandering LA’s art book stores in search of inspiration.

Jordan Fox is a multidisciplinary designer with a sharp instinct for brand expression and a love for craft. Originally from Sydney and now based in Melbourne, he brings over a decade of experience across branding, print, packaging, and advertising. As Design Lead at Capital Identity, Jordan shapes visual identities that are as strategic as they are striking—always rooted in clarity, always built to endure. With a background that spans global campaigns and boutique launches, Jordan’s work is defined by bold simplicity and thoughtful detail. He’s passionate about the power of design to tell a story, shift perception, and create emotional connection. Outside the studio, you’ll likely find him flipping through vintage type specimens, obsessing over paper stocks, or hunting down the perfect espresso on Lygon Street.

Eva Cini keeps the wheels turning at Capital Identity with grace, precision, and a deep sense of care. Based in London, she works across project coordination, client billing, and partnership support—ensuring every engagement runs smoothly from first briefing to final delivery. With a background in creative operations and agency account management, Eva is the vital link between our team and our clients. Organised yet approachable, detail-oriented yet collaborative, Eva thrives in the dynamic rhythm of design projects. She’s passionate about creating seamless experiences for both clients and partners, and she brings a thoughtful, people-first approach to every interaction. When she’s not managing timelines or streamlining systems, you’ll find her exploring local markets or planning her next city escape.

Thomas Bergström brings clean code and calm energy to the creative chaos. Originally from Sweden, he now splits his time between Melbourne and Bali, where he lives with his family and writes pixel-perfect interfaces under palm trees or café lights. As Front-End Developer at Capital Identity, Thomas transforms design into responsive, high-performing digital experiences that feel effortless to use and beautiful to navigate. With a background in both agency and product teams, Thomas has a knack for blending performance with precision. He’s fluent in the latest frameworks, obsessed with load times, and always finding clever ways to make complexity feel simple. When he’s offline, you’ll find him on his surfboard, behind a camera, or chasing his two kids down the beach at sunset.