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As Installation Magazine expanded its collaborations with prominent art fairs like VOLTA and other global institutions, there was a need to refine its brand without alienating its existing audience. The goal was to create a modern, bespoke digital experience that effectively showcased artists’ works and captured new audiences.
We began by developing a comprehensive brand strategy that honored Installation Magazine’s legacy while positioning it for future growth. The visual identity was refreshed to convey a blend of sophistication and approachability. We then designed and developed a custom digital publishing platform, emphasizing user experience and the seamless integration of multimedia content.
The revitalized brand and digital platform have repositioned Installation Magazine as a leader in digital art publishing. The new website enhances user engagement, showcases artists’ works more effectively, and supports the magazine’s ongoing collaborations with international art institutions.
