Lara Fanuli Swim

Opportunity

As Lara Fanuli prepared to introduce her first swim collection—crafted from sustainable Italian fabrics—she needed a brand presence that resonated with modern consumers. The challenge was to create a digital experience that reflected the brand’s commitment to quality, sustainability, and style, while facilitating seamless shopping and social engagement.

Approach

We developed a visual identity that encapsulates the brand’s coastal elegance and modern femininity. The website was designed with a minimalist aesthetic, allowing the products and campaign imagery to take center stage. We integrated social shopping features, connecting the eCommerce platform with Instagram, Facebook, and Google Shopping, to enhance reach and customer engagement.

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Outcome

The result is a refined and responsive digital platform that effectively showcases Lara Fanuli Swim’s collections and brand story. The seamless integration of social shopping tools has expanded the brand’s online presence, making it easier for customers to discover and purchase products across multiple channels.