Level 4/459 Church St,
Richmond, VIC 3121
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With a legacy spanning over four decades, Progression Group needed to evolve its brand to resonate with contemporary audiences while retaining the trust of its longstanding clients. The existing brand and digital presence no longer encapsulated the firm’s breadth of services and forward-thinking approach.
We initiated a comprehensive brand strategy process to realign Progression Group’s messaging and visual identity with its core values and services. The updated branding emphasized clarity, professionalism, and approachability. We then designed and developed a responsive website that streamlined user experience, highlighting the firm’s diverse offerings. Additionally, we created cohesive signage and wayfinding systems to enhance the physical client experience within their offices.
The revitalized brand and digital platform have repositioned Progression Group as a modern, client-focused advisory firm. The new website improved user engagement and accessibility, while the updated signage and wayfinding systems enhanced the in-person client experience. This comprehensive transformation has strengthened the firm’s market presence and aligned its visual identity with its strategic vision.
